A Blogging Strategy That Works (even after Panda and Penguin)
Right now is a great time to build brand new sites and get top rankings. It’s also a good time to bring dying sites back to life by doing a few of the simple and effective things that a lot of people simply are not doing.
If you had sites that dropped in rankings, or if you’re building brand new sites, now is a great time to get on top of Google faster than ever with some simple and effective tactics that members are validating are working now!
The simple fact is fresh new links within the content on pages that are indexed by Google will help get you back on top faster than anything. “In-content” links are still great and Google loves relevance as much as it ever did. If you can get links like this in blogs that are indexed by Google you’ll do very well faster than ever.
There are a few other things to be aware of as well that will help you and I will explain them for you.
A lot of people were impacted by the Panda and Penguin algo updates by Google and many folks simply gave up and stopped trying.
Of course it’s sad to see people have problems, but the fact is those that do a few simple things will get back on top fast. Those building brand new web sites the right way from the ground up will also get on top fast.
The stuff we teach people at Blogging Underground still works – it just requires a few extra considerations and working just a little bit more to get quality up to where Google wants it to be.
The main reason that lots of sites dropped in rankings is that they lost links that were on pages that Google de-indexed.
Because all sites on the web are interlinked and connected to each other (like Kevin Bacon is) even if you did not lose the links yourself, there is a good chance someone in the chain you’re connected to did lose links.
It doesn’t take a rocket scientist to figure out if you lost links you need to get new links to replace them if you want to be where you were before the links were lost!
For new sites and those that dropped, getting some good fresh links from pages indexed by Google is all the solution you need.
In many cases just a few good in-content links like those from the Blogging Underground blogs targeting the keywords you are going after are enough to get you moving upwards.
In addition, a few links from top social sites to send social signals will help.
Link diversity is something you should be aware of.
Having diverse links simply means that you should have variety.
Like I always said “PATTERNS WILL KILL YOU!” and that is true more now than ever! Do not act like a robot and try to do some of the things in your SEO the way that most regular folks do them – even if wrong or not ideal.
DO NOT get all your links from one source or the same places. Also you need to have some variety and social signals so your link profile is diverse.
Be a little bit normal. Do some normal things.
Be more like the web sites you are competing against for top rankings. Even the most successful sites don’t do everythimng perfectly all the time.
How many links will you need to get on top?
There is no set number.
Depending on the difficulty and competition to rank on page 1 for your keywords, you need to spend some time getting back any links you may have lost and/or getting fresh new ones to show your site has relevant authoritative links pointing at it (votes).
I’ve had new sites shoot to number one in just a few days. They dropped a few days later but get this – I found that simply adding a fresh new post to the blog itself pushed the site back up.
Adding new content will keep all your pages ranking higher.
That means FRESHNESS counts in large amounts.
Keep your site fresh and avoid letting it get stale. That is a bigger factor than ever.
Stale sites move down the rankings. Fresh sites move up.
That goes for publishing new related content targeting similar keywords and also for getting fresh new links from diverse places coming in on a regular basis. How much and how often depends on the competition for your keywords.
Social Signals Are Important! Get social!
Try to employ some social signals for your best sites and bookmark and share the most important pages and you will reap the rewards.
When you post something new and its good – be sure to tweet about it and add it to a Facebook page and create a Tumblr post. This kind of social behavior will help a lot because Google is more interested than ever to see you are doing the social things that almost all of the top sites are doing.
Spend a little time learning about Twitter, Facebook, Pinterest, Tumblr, Delicious, Stumble Upon and other social type sites where people promote and share stuff.
If you are legitimate and a real business it’s expected for you to do stuff to promote your site. Submit articles to article directories and get exposure for exsposure’s sake (not only for the links)
Consider writing and submitting press releases for your sites.
Submit news releases to free press release sites at the very least! If you have a big money maker of a site spring for it and pay for an upgrade and get it blasted out there.
RSS Feeds are important
Make sure your best blogs have their rss feeds submitted to directories.
Two good places are www.feedage.com
and are good places to start submitting your rss feed. There are others too.
Those 2 feed directories alone will help you get some crawling activity to your inside pages and maybe even boost rankings.
Submit Your Site To Directories
Directories are important. Don’t BLAST to directories with automated software or services, but at the very least make sure your most important sites are submitted to at least a few directories that are indexed by Google.
It’s easy to find them. Type in “add URL” or “submit website” along with your keyword and search on Google to find places that you can submit to. You’ll find lots that are free.
Some paid directories are also good and can do magical things for sites that have dropped.www.HotvsNot.com
are two good places that will help a site that got slapped – but they do cost money to get links – so only do this if your site was big money maker.
Otherwise the free directories out there will be good enough to get started – especially with new sites.
Directories that do NOT require a reciprocal link are better than exchanging a link to get linked, but both kinds of directory links will help you. It’s what normal webmasters do – so you should do that stuff too – especially on your best sites.
Blog Comments and Forum Comments
Once again no need to blast or spam these but a few good ones done by hand for your target keywords every once in a while will help your site. Google expects to see these kinds of links. What they don’t expect is 1000’s of them with robotic patterns.
High PageRank Web 2.0 Profile Links
It’s good to have at least a few profiles on top sites with high PageRank. Last.fm is a good example of a site that has a link on a public profile page.
Free Hosted Blogs
You can create free blogs on places like Hubpages, Squidoo and WordPress.com and use them for linking. Just be careful and don’t over do it because these sites are notorious for deleting accounts. A small number of links is all you need.
Submitting exclusive original articles to the best article directories is a great way to get a few good relevant links pointing at your site.
While www.ezinearticles.com www.goarticles.com www.articledashboard.com
and other similar sites may not have as much juice as they used to before the Penguin update, it would still help to have a few articles submitted and published on these sites.
Just don’t over do it and be aware that syndicating can expode and kill you! Too much can backfire when some of these sites that syndicate start spreading your same article onto thousands of other sites. That can actually work against you.
It’s much more effective to get your links from within articles that only appear on one web site and are NOT syndicated.
Article marketing works but over syndication hurts!
Quality Content Counts In Large Amounts
It’s more important than ever to have a site that looks good and does the right things. Make sure it looks like it’s a real legitimate business. Include social widgets, Google plus and Facebook like buttons and pinterest buttons and twitter feeds such. This kind of stuff lends credibility that Google is looking for more and more.
Your best sites should have social elements toencourage people to stay on site and vote and share your stuff.
Patterns will kill you.
Avoid robotic behavior and over optimization!
Make sure you are NOT doing anything that is ROBOTIC or OVER OPTIMIZING because that is not what normal people do. ONLY SEO ROBOTS do that stuff!
You want to be normal and not stick out by doing everything 100% perfectly every time.
Apply that reasoning to everything you do.
DO NOT ACT LIKE A ROBOT.
It is important you have a good mix of all kinds of links and link text (and image links too) and some of them need to be link text with the URL/domain name and some need to say click here for keyword etc.
If all your links are “exact keyword phrase” you’ll stick out like a sore thumb and most likely get dinged with an over optimization penalty.
There is still a lot of opportunites to make money building web sites!
In summary you want to be better than the sites competing for number one for your keywords. Do the things they’re not doing and do things they are doing better. Include social signals and pay attention to being more diverse.
If you follow just a few of the suggestions I have made you can get your sites to the top. Whether they are old or new sites – these are the things that are helpingBlogging Underground members get on top and stay there!
Best wishes for your online success!