I have sorted through some of the BU keyword spreadsheets and copied a number of keywords with good traffic from one of the spreadsheets. I have then pasted these into the Market Samurai keyword analysis tool.
MS shows that the vast majority of the keywords have a phrase to Braod ratio (PBR) of <15, many are 0 - 3. Market Samurai advise ignoring keywords with a PBR < 15. Can you let me know - should I ignore the keywords with very low PBRs? (I don't pretend to understand the significance of PBR). I might add that generally the keywords with the highest search volume and lowest SEO competion had the lowest PBRs